Digital Marketing

A Brief Guide To Digital Marketing

Digital marketing/ Online marketing refers to the advertising of brands, products and services via the internet. This can be achieved by leveraging multiple channels such as paid advertising, online content, social media, and search engines depending on the business goals.

The digital world is usually a busy place that’s filled with a variety of brands that are always fighting to be known. Luckily, digital marketing services have developed various tactics to assist brands to be recognized by ultimately promoting their online presence. With greater online visibility, attained by leveraging content marketing, PPC (Pay Per Click) advertising, social media, and organic search engine results, you could lure your target audience to your particular web pages, and ultimately raise the number of potential clients. This process is often referred to as the conversion funnel by most marketers.

Types of Digital Marketing Services

1. SEO (Search Engine Optimisation)

SEO is the collaborative use of various tactics to leverage the organic search engine rankings. The term ‘organic’ is used to imply the non sponsored search results, unlike the paid search results (PPC). To any brand out there, having a highly ranked website on the Search Engine Result Pages (SERPs) significantly improves its online visibility, and, hence, the click-through rate. To be among the top three positions in the SERPs is what you should be aiming at. Some of the techniques utilized in SEO include keyword targeting, improving site speed, site auditing, link-building, and generally making sure websites are entirely optimized for various search engines.

2. Content Marketing

Content marketing involves a creative and strategic approach to the creation and sharing of content to meet business goals. Content can vary depending on the format and location. This can take different forms such as graphics, blogs, articles, copy, image, and video. Usually, the content is categorized into two: onsite and offsite. Onsite could be a described video on your website’s homepage or a copy on your website, while offsite may be a byline designed for your desirable online publication.

3. PPC Advertising

PPC (Pay-Per-Click) involves a brand paying a certain amount of fee for every time someone clicks on their particular adverts. A PPC advertiser usually creates these ads. PPC adverts can be classified into two major types: the ones that are seen on web pages and the ones that are seen in SERPs. The most common form of PPC is search engine advertising, with the PPC marketer’s role is trying to find the search terms appropriate to their client’s customers. This is mostly done on Google Adwords.

4. Social Media

This type of marketing involves two key elements: organic social and paid social. By utilizing paid social media, brands are allowed to place their individual social media posts in the right audience. Twitter, Facebook and other platforms monitor a wide range of interest data and demographics of their users. Paid social media specialists then use this information to make sure a brand’s post is viewed by the right people who will be interested in it.

Digital marketing comprises of various types of online marketing services, and usually, a combination of services is needed to meet your business’ needs. The first step to coming up with a digital marketing strategy is having an understanding of what digital marketing is.